Based in Winston-Salem, NC, The Variable operates as an end-to-end digital advertising agency and innovation consultancy. The Variable’s capability set is comprehensive and includes brand and business strategy, in-house creative and content creation, social, production, media planning/buying, as well as measurement and optimization throughout advertising campaigns.
Founded in 2019, Data Crunch is an applied artificial intelligence and advanced analytics company that helps clients solve business problems through insight identification and innovative technology development. The Raleigh-based data firm works with brands like Deloitte, American Express and USAA.
Through this acquisition, the combined entity will enhance its custom software engineering, data visualization and web development and optimization capabilities.