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Jeffrey A. Hechtman - a man in a business suit, smiling at the camera
Jeffrey A. Hechtman
Partner | Board of Directors
Brett Winterstein - a man in a business suit, smiling at the camera
Brett M. Winterstein
Chair | Business and Finance Group
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Client Success: Svoboda Capital Partners LLC Announces Recapitalization of The Variable

11/15/2021
Jeffrey A. Hechtman - a man in a business suit, smiling at the camera
Jeffrey A. Hechtman
Partner | Board of Directors
Brett Winterstein - a man in a business suit, smiling at the camera
Brett M. Winterstein
Chair | Business and Finance Group

HMB congratulates Svoboda Capital Partners LLC (“SC”) on their recapitalization of The Variable (“TVA”).

Based in Winston-Salem, NC, The Variable operates as an end-to-end digital advertising agency and innovation consultancy. TVA’s capability set is comprehensive and includes brand and business strategy, in-house creative and content creation, social, production, media planning/buying, as well as measurement and optimization throughout the course of advertising campaigns.

Founded in 1998, SC is a Chicago-based private equity firm that identifies, invests in and helps build excellent businesses in its targeted business niches: business services and value-added distribution.

“Over the past ten years, The Variable has assembled a highly talented, ambitious employee base that remains resolute in delivering compelling value to clients and becoming a ‘trusted advisor’. Our partnership with TVA demonstrates our firm’s focus on investing in and supporting great professional services companies. We look forward to promoting TVA’s continued growth and innovation, while preserving the winning culture that underpins the impressive awards and accolades attained to date,” Ryan Kantor, SC Principal, and Will King, SC Vice President, reflected.

Svoboda Capital was represented by Jeffrey A. Hechtman, Brett M. Winterstein and Elise Anderson.

You can read the full press release on SC’s website here.

Learn more about HMB’s Private Equity practice here.

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