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Jeffrey A. Hechtman - a man in a business suit, smiling at the camera
Jeffrey A. Hechtman
Partner | Board of Directors
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Client Success: Loft Growth Partners Leads Investment in Back to the Roots

11/29/2021
Jeffrey A. Hechtman - a man in a business suit, smiling at the camera
Jeffrey A. Hechtman
Partner | Board of Directors

HMB would like to congratulate Loft Growth Partners on its partnership with Back to the Roots, the fastest-growing organic gardening brand.

Loft Growth Partners (formerly 2x Consumer Products Growth Partners) is a leading growth investor for emerging consumer products businesses. Loft Growth Partners has a team with decades of operational experience that elevates emerging and established partner brands to new heights in the food and beverage, personal care, vitamins and supplements, home care and pet care industries.

Back to the Roots is an organic gardening company founded by Nikhil Arora and Alejandro Velez to reconnect every family and kid back to where food comes from by helping them experience the magic of growing it themselves. The company sells gardening kits, seeds, soils and related gardening products that are currently distributed in over 10,000 stores including Walmart, The Home Depot, Target, Lowe's, Whole Foods and Amazon.

“We are inspired by Alejandro and Nikhil’s mission and by what they have accomplished in a category dominated by legacy brands,” said Loft Growth Partners’ Liz Myslik. “We are excited to partner with Back to the Roots and help them build a sustainable gardening brand for the next generation.”

Loft Growth Partners was represented by Jeffrey A. Hechtman and Elise Anderson.

Read the full press release here.

Read more about HMB’s Venture Capital and Emerging Companies practice.

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