Knowledge Center

Wednesday, July 09, 2014

HMB Represents SocialKaty in Acquisition by Manifest Digital

M&A deal integrates SocialKaty's 25 employees into Manifest, creating a 150-member UX Design, Content Marketing and Social Media Team

July 8, 2014

Horwood Marcus & Berk Chtd. represented SocialKaty in the deal, which creates one of the largest social and content marketing teams in the U.S. HMB is pleased to have worked with SocialKaty's Executive Team, which includes Andy Angelos, Katy Lynch, Craig Ulliott and Joe Grady.

The announcement of the deal was first made public via Manifest's blog and later picked up by Crain's and other media.

Since 2010 SocialKaty has been helping companies create social content and build active communities on the web. The company's work spans from building campaigns for user-generated content to launching Facebook campaigns with custom applications and advertising.

The HMB team that represented SocialKaty in the deal included Jim Jerue, Aaron Werner, Chelsey Ziegler and Rebecca Floren.

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